Funnels can be made complex … actually complicated, so complex that the majority of people quit prior to they introduce their very first real project. Shopping Cart Software Freeware
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Shopping Cart Software Freeware
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Freeware
The general concept is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge very high costs for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Shopping Cart Software Freeware
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Shopping Cart Software Freeware
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Shopping Cart Software Freeware
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or accomplish their desired condition Shopping Cart Software Freeware
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle listed below (in addition to a link to download the entire funnel!).Shopping Cart Software Freeware
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But ensure you register, since I have big plans for funnel builders in the works soon!
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.Shopping Cart Software Freeware
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we have to convince individuals.
There is so much information out there that it is exceptionally difficult to understand which to trust.
Social proof offers us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re almost all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Shopping Cart Software Freeware
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!