Funnels can be complicated … actually made complex, so complicated that many people give up before they launch their first genuine project. Shopping Cart Software I Can Host
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Shopping Cart Software I Can Host
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software I Can Host
The basic concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high prices for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Shopping Cart Software I Can Host
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Shopping Cart Software I Can Host
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you must:Shopping Cart Software I Can Host
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or achieve their wanted condition Shopping Cart Software I Can Host
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle below (in addition to a link to download the whole funnel!).Shopping Cart Software I Can Host
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, because I have huge plans for funnel builders in the works soon!
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Shopping Cart Software I Can Host
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the best psychological weapon we need to encourage individuals.
There is so much details out there that it is incredibly difficult to know which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re practically prepared to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have shown that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need really to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Shopping Cart Software I Can Host
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!