Funnels can be made complex … actually made complex, so complicated that most people quit before they launch their very first real campaign. Shopping Cart Software Keywords
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Shopping Cart Software Keywords
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Keywords
The general idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Shopping Cart Software Keywords
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Shopping Cart Software Keywords
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you must:Shopping Cart Software Keywords
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or attain their desired condition Shopping Cart Software Keywords
Action: provide the chance to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (as well as a link to download the entire funnel!).Shopping Cart Software Keywords
Get the whole funnel for free????
The free One Page Funnel has actually ended … However make sure you sign up, since I have big plans for funnel builders in the works quickly!
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Shopping Cart Software Keywords
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot information out there that it is extremely difficult to know which to trust.
Social proof offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% refund warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You require actually to request their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Shopping Cart Software Keywords
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!