Funnels can be made complex … really complicated, so complicated that most people give up prior to they launch their very first real project. Shopping Cart Software Open Source Php
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Shopping Cart Software Open Source Php
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Open Source Php
The general concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge extremely high prices for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Shopping Cart Software Open Source Php
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Shopping Cart Software Open Source Php
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you must:Shopping Cart Software Open Source Php
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or achieve their desired condition Shopping Cart Software Open Source Php
Action: provide the chance to purchase
A lot of sales funnels extend these actions across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept below (in addition to a link to download the whole funnel!).Shopping Cart Software Open Source Php
Get the entire funnel totally free????
The free One Page Funnel has expired … However make sure you sign up, because I have big plans for funnel contractors in the works quickly!
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.Shopping Cart Software Open Source Php
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the best mental weapon we have to encourage people.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require actually to request their money and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Shopping Cart Software Open Source Php
This guide offered you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!