Funnels can be made complex … actually made complex, so complex that the majority of people give up before they introduce their very first genuine project. Shopping Cart Software Platform
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Shopping Cart Software Platform
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Platform
The general concept is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Shopping Cart Software Platform
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Shopping Cart Software Platform
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Shopping Cart Software Platform
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or accomplish their wanted condition Shopping Cart Software Platform
Action: provide the chance to purchase
Most sales funnels extend these actions across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).Shopping Cart Software Platform
Get the entire funnel totally free????
The free One Page Funnel has ended … However make certain you register, since I have huge prepare for funnel builders in the works soon!
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.Shopping Cart Software Platform
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the best mental weapon we have to encourage individuals.
There is a lot details out there that it is incredibly challenging to understand which to trust.
Social evidence provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% money back warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need really to request their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Shopping Cart Software Platform
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!