Funnels can be made complex … truly made complex, so complex that most people quit before they launch their very first genuine project. Shopping Cart Software Selling Product On Interent
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Shopping Cart Software Selling Product On Interent
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Selling Product On Interent
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Shopping Cart Software Selling Product On Interent
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Shopping Cart Software Selling Product On Interent
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Shopping Cart Software Selling Product On Interent
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their discomfort or achieve their desired condition Shopping Cart Software Selling Product On Interent
Action: provide the chance to buy
A lot of sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept below (as well as a link to download the entire funnel!).Shopping Cart Software Selling Product On Interent
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But make certain you register, due to the fact that I have big plans for funnel builders in the works soon!
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.Shopping Cart Software Selling Product On Interent
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to persuade people.
There is so much information out there that it is extremely difficult to understand which to trust.
Social evidence gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically prepared to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Reviews have shown that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Shopping Cart Software Selling Product On Interent
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!