Funnels can be made complex … truly complicated, so complicated that most people quit prior to they release their first genuine campaign. Shopping Cart Software Woocommerce
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Shopping Cart Software Woocommerce
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Woocommerce
The basic concept is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge very high rates for this promise:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Shopping Cart Software Woocommerce
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Shopping Cart Software Woocommerce
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you must:Shopping Cart Software Woocommerce
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their pain or attain their desired condition Shopping Cart Software Woocommerce
Action: give them the chance to buy
Most sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (as well as a link to download the whole funnel!).Shopping Cart Software Woocommerce
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Shopping Cart Software Woocommerce
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much information out there that it is exceptionally tough to know which to trust.
Social proof provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are a number of successful formats for warranties:
30+ day money back 110% money back warranty.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Shopping Cart Software Woocommerce
This guide offered you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
