Funnels can be complicated … really made complex, so complex that the majority of people give up before they release their first real campaign. Shopping Cart Software WordPress Usaepay
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Shopping Cart Software WordPress Usaepay
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software WordPress Usaepay
The general concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high rates for this pledge:
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Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Shopping Cart Software WordPress Usaepay
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Shopping Cart Software WordPress Usaepay
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you need to:Shopping Cart Software WordPress Usaepay
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or attain their preferred condition Shopping Cart Software WordPress Usaepay
Action: give them the chance to purchase
The majority of sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (as well as a link to download the whole funnel!).Shopping Cart Software WordPress Usaepay
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But make certain you sign up, because I have big plans for funnel contractors in the works soon!
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Shopping Cart Software WordPress Usaepay
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we have to persuade individuals.
There is a lot details out there that it is incredibly hard to understand which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re practically all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Shopping Cart Software WordPress Usaepay
This guide provided you a summary of present finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!