Funnels can be complicated … really complicated, so complicated that the majority of people give up before they introduce their very first genuine campaign. Shopping Cart Solutions Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Shopping Cart Solutions Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Solutions Software
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this guarantee:
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Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Shopping Cart Solutions Software
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Shopping Cart Solutions Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you should:Shopping Cart Solutions Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or achieve their desired condition Shopping Cart Solutions Software
Action: provide the opportunity to buy
Many sales funnels extend these actions throughout several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).Shopping Cart Solutions Software
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However ensure you sign up, because I have big plans for funnel home builders in the works soon!
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Shopping Cart Solutions Software
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we need to convince people.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social evidence offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Shopping Cart Solutions Software
This tutorial offered you a summary of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!