Funnels can be made complex … actually made complex, so complex that the majority of people give up before they launch their first real project. Shopping Cart Webgenie Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Shopping Cart Webgenie Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Webgenie Software
The basic concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this promise:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Shopping Cart Webgenie Software
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Shopping Cart Webgenie Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you must:Shopping Cart Webgenie Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or achieve their wanted condition Shopping Cart Webgenie Software
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (as well as a link to download the entire funnel!).Shopping Cart Webgenie Software
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But make certain you register, because I have big plans for funnel builders in the works quickly!
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Shopping Cart Webgenie Software
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some ideas:
Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social proof is the best mental weapon we have to encourage individuals.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social evidence offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically ready to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for warranties:
30+ day money back 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Shopping Cart Webgenie Software
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
