Funnels can be complicated … really made complex, so complicated that many people quit before they introduce their very first real project. Simple Effective Shopping Cart Pages For Software Products
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Simple Effective Shopping Cart Pages For Software Products
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Simple Effective Shopping Cart Pages For Software Products
The basic concept is that you can develop a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high prices for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Simple Effective Shopping Cart Pages For Software Products
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Simple Effective Shopping Cart Pages For Software Products
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Simple Effective Shopping Cart Pages For Software Products
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or achieve their wanted condition Simple Effective Shopping Cart Pages For Software Products
Action: give them the chance to purchase
Many sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Simple Effective Shopping Cart Pages For Software Products
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … But make certain you sign up, due to the fact that I have big plans for funnel builders in the works quickly!
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Simple Effective Shopping Cart Pages For Software Products
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we need to persuade people.
There is so much details out there that it is incredibly difficult to know which to trust.
Social proof offers us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are several successful formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need in fact to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Simple Effective Shopping Cart Pages For Software Products
This guide offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!