Funnels can be complicated … truly complicated, so complicated that the majority of people give up before they introduce their very first real project. Simple Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Simple Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Simple Shopping Cart Software
The basic concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high prices for this promise:
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Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Simple Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Simple Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Simple Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or accomplish their desired condition Simple Shopping Cart Software
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (in addition to a link to download the whole funnel!).Simple Shopping Cart Software
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, since I have big prepare for funnel contractors in the works quickly!
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.Simple Shopping Cart Software
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the very best mental weapon we have to persuade individuals.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof provides us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for service warranties:
30+ day refund 110% cash back guarantee.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need really to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Simple Shopping Cart Software
This tutorial offered you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
