Funnels can be made complex … actually made complex, so complex that many people give up before they introduce their first real campaign. Site Onebyone.samcart.com Coaching
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Site Onebyone.samcart.com Coaching
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Site Onebyone.samcart.com Coaching
The general idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge very high prices for this pledge:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Site Onebyone.samcart.com Coaching
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Site Onebyone.samcart.com Coaching
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:Site Onebyone.samcart.com Coaching
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or attain their desired condition Site Onebyone.samcart.com Coaching
Action: provide the chance to buy
Many sales funnels extend these steps across several pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).Site Onebyone.samcart.com Coaching
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you register, since I have big prepare for funnel builders in the works soon!
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Site Onebyone.samcart.com Coaching
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to convince people.
There is so much information out there that it is extremely tough to understand which to trust.
Social proof offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically prepared to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Site Onebyone.samcart.com Coaching
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!