Funnels can be made complex … really complicated, so complex that the majority of people give up prior to they launch their very first real project. Sites Like Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Sites Like Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Sites Like Samcart
The general concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Sites Like Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Sites Like Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you must:Sites Like Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to remove their pain or accomplish their wanted condition Sites Like Samcart
Action: give them the chance to purchase
The majority of sales funnels extend these steps across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).Sites Like Samcart
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But make sure you register, since I have huge prepare for funnel contractors in the works soon!
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Sites Like Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot information out there that it is incredibly hard to understand which to trust.
Social proof gives us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Sites Like Samcart
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!