Funnels can be made complex … truly made complex, so complicated that most people give up before they release their very first genuine campaign. Software Ebay Listing To Website Shopping Cart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Software Ebay Listing To Website Shopping Cart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Software Ebay Listing To Website Shopping Cart
The basic idea is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high prices for this pledge:
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Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Software Ebay Listing To Website Shopping Cart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Software Ebay Listing To Website Shopping Cart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Software Ebay Listing To Website Shopping Cart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or attain their preferred condition Software Ebay Listing To Website Shopping Cart
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).Software Ebay Listing To Website Shopping Cart
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However ensure you register, due to the fact that I have big plans for funnel contractors in the works soon!
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Software Ebay Listing To Website Shopping Cart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to encourage people.
There is so much information out there that it is incredibly tough to know which to trust.
Social evidence gives us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically ready to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You need really to request their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Software Ebay Listing To Website Shopping Cart
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!