Funnels can be made complex … actually made complex, so complex that the majority of people quit before they release their first genuine campaign. Store Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Store Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Store Shopping Cart Software
The basic idea is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Store Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Store Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Store Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their pain or accomplish their desired condition Store Shopping Cart Software
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea listed below (along with a link to download the entire funnel!).Store Shopping Cart Software
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But ensure you register, because I have big prepare for funnel builders in the works quickly!
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Store Shopping Cart Software
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we have to convince people.
There is so much information out there that it is exceptionally difficult to know which to trust.
Social evidence offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re practically ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need really to ask for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Store Shopping Cart Software
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!