Funnels can be made complex … actually made complex, so complex that many people quit before they introduce their very first genuine campaign. Sunshop \”shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Sunshop \”shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Sunshop \”shopping Cart Software
The basic concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge very high rates for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Sunshop \”shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Sunshop \”shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:Sunshop \”shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their discomfort or achieve their preferred condition Sunshop \”shopping Cart Software
Action: provide the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each principle below (along with a link to download the entire funnel!).Sunshop \”shopping Cart Software
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … But make certain you sign up, since I have huge plans for funnel home builders in the works quickly!
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Sunshop \”shopping Cart Software
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we need to encourage individuals.
There is so much info out there that it is incredibly challenging to understand which to trust.
Social evidence gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost all set to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% refund assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You require in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Sunshop \”shopping Cart Software
This guide provided you an overview of existing best practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!