Funnels can be complicated … really complicated, so complex that the majority of people give up prior to they launch their first genuine campaign. Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
The basic concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their wanted condition Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Action: provide the chance to buy
The majority of sales funnels extend these steps across several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (as well as a link to download the entire funnel!).Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However make certain you register, due to the fact that I have huge plans for funnel contractors in the works soon!
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely hard to understand which to trust.
Social evidence provides us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically prepared to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!