Funnels can be complicated … truly complicated, so complicated that many people give up before they release their first genuine campaign. Tea Towels Shopping Cart Software By Bigcommerce
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Tea Towels Shopping Cart Software By Bigcommerce
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Tea Towels Shopping Cart Software By Bigcommerce
The basic concept is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge very high prices for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.Tea Towels Shopping Cart Software By Bigcommerce
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Tea Towels Shopping Cart Software By Bigcommerce
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Tea Towels Shopping Cart Software By Bigcommerce
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their discomfort or achieve their wanted condition Tea Towels Shopping Cart Software By Bigcommerce
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (as well as a link to download the whole funnel!).Tea Towels Shopping Cart Software By Bigcommerce
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make certain you register, since I have big prepare for funnel contractors in the works soon!
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.Tea Towels Shopping Cart Software By Bigcommerce
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we need to encourage individuals.
There is so much details out there that it is extremely hard to understand which to trust.
Social proof offers us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are several effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require actually to request for their money and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Tea Towels Shopping Cart Software By Bigcommerce
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!