Funnels can be made complex … actually complicated, so complex that the majority of people quit prior to they release their very first real campaign. Terms Of Service Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Terms Of Service Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Terms Of Service Samcart
The basic idea is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this guarantee:
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Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Terms Of Service Samcart
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Terms Of Service Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:Terms Of Service Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or achieve their desired condition Terms Of Service Samcart
Action: give them the chance to purchase
The majority of sales funnels extend these steps across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).Terms Of Service Samcart
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But make certain you sign up, since I have huge plans for funnel contractors in the works quickly!
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.Terms Of Service Samcart
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much info out there that it is extremely hard to know which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it means they’re practically prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% refund warranty.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You need in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Terms Of Service Samcart
This guide offered you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
