Funnels can be made complex … truly made complex, so complex that most people quit prior to they introduce their first real campaign. The Best Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.The Best Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.The Best Shopping Cart Software
The basic idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.The Best Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).The Best Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:The Best Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their discomfort or attain their desired condition The Best Shopping Cart Software
Action: give them the chance to buy
Most sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (along with a link to download the entire funnel!).The Best Shopping Cart Software
Get the whole funnel for free????
The totally free One Page Funnel has ended … But make sure you sign up, because I have huge prepare for funnel builders in the works quickly!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.The Best Shopping Cart Software
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we have to convince people.
There is a lot details out there that it is incredibly hard to understand which to trust.
Social proof offers us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re almost all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? The Best Shopping Cart Software
This guide provided you a summary of present finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!