Funnels can be complicated … really made complex, so complex that most people quit before they introduce their very first genuine project. Thinkific Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Thinkific Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Thinkific Samcart
The basic concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high prices for this guarantee:
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Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Thinkific Samcart
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Thinkific Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Thinkific Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or accomplish their desired condition Thinkific Samcart
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (as well as a link to download the whole funnel!).Thinkific Samcart
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make certain you sign up, since I have big prepare for funnel builders in the works soon!
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Thinkific Samcart
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is so much details out there that it is incredibly hard to know which to trust.
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically ready to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Thinkific Samcart
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!