Funnels can be made complex … truly complicated, so complex that most people give up before they launch their first genuine campaign. Thrive Themes Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Thrive Themes Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Thrive Themes Samcart
The general concept is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Thrive Themes Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Thrive Themes Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you should:Thrive Themes Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or attain their wanted condition Thrive Themes Samcart
Action: provide the chance to purchase
The majority of sales funnels extend these actions across several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).Thrive Themes Samcart
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However ensure you sign up, since I have big prepare for funnel builders in the works soon!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Thrive Themes Samcart
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we need to persuade individuals.
There is so much info out there that it is extremely challenging to know which to trust.
Social evidence offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day money back 110% money back warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need actually to request for their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Thrive Themes Samcart
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!