Funnels can be complicated … truly complicated, so complex that most people quit before they launch their very first genuine project. Todd Herman Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Todd Herman Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Todd Herman Samcart
The basic concept is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this pledge:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Todd Herman Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Todd Herman Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:Todd Herman Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or attain their desired condition Todd Herman Samcart
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept listed below (along with a link to download the whole funnel!).Todd Herman Samcart
Get the whole funnel for free????
The totally free One Page Funnel has ended … However make certain you register, due to the fact that I have huge prepare for funnel builders in the works soon!
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Todd Herman Samcart
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot details out there that it is exceptionally hard to understand which to trust.
Social proof offers us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically all set to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are several successful formats for warranties:
30+ day refund 110% refund guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require in fact to request their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Todd Herman Samcart
This guide gave you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
