Funnels can be complicated … really complicated, so complex that most people give up prior to they launch their very first real campaign. Tomato Cart Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Tomato Cart Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Tomato Cart Shopping Cart Software
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high rates for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Tomato Cart Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Tomato Cart Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Tomato Cart Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its ability to remove their pain or achieve their desired condition Tomato Cart Shopping Cart Software
Action: provide the chance to purchase
A lot of sales funnels extend these actions across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (along with a link to download the entire funnel!).Tomato Cart Shopping Cart Software
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, because I have huge prepare for funnel builders in the works quickly!
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Tomato Cart Shopping Cart Software
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we have to persuade people.
There is so much information out there that it is extremely hard to know which to trust.
Social evidence offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re nearly all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Tomato Cart Shopping Cart Software
This guide offered you an overview of existing best practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!