Funnels can be made complex … actually made complex, so complex that most people quit before they release their very first real campaign. Tony Robbins Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Tony Robbins Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Tony Robbins Shopping Cart Software
The basic concept is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this guarantee:
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Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Tony Robbins Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Tony Robbins Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Tony Robbins Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or achieve their preferred condition Tony Robbins Shopping Cart Software
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).Tony Robbins Shopping Cart Software
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you sign up, since I have big prepare for funnel contractors in the works soon!
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Tony Robbins Shopping Cart Software
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best psychological weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social evidence gives us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re almost ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Tony Robbins Shopping Cart Software
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!