Funnels can be complicated … really made complex, so complex that most people quit before they launch their first genuine campaign. Top 10 Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Top 10 Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Top 10 Shopping Cart Software
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Top 10 Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Top 10 Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Top 10 Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or achieve their preferred condition Top 10 Shopping Cart Software
Action: give them the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (in addition to a link to download the entire funnel!).Top 10 Shopping Cart Software
Get the entire funnel for free????
The free One Page Funnel has expired … But make sure you register, because I have big prepare for funnel home builders in the works soon!
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.Top 10 Shopping Cart Software
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot information out there that it is extremely challenging to know which to trust.
Social proof offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have shown that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You need in fact to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Top 10 Shopping Cart Software
This guide offered you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!