Funnels can be complicated … truly made complex, so complex that most people give up prior to they release their very first real campaign. Top Free Website Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Top Free Website Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Top Free Website Shopping Cart Software
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge very high prices for this pledge:
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Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Top Free Website Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Top Free Website Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Top Free Website Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to remove their pain or accomplish their desired condition Top Free Website Shopping Cart Software
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (along with a link to download the whole funnel!).Top Free Website Shopping Cart Software
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However ensure you sign up, because I have big plans for funnel home builders in the works soon!
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.Top Free Website Shopping Cart Software
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we have to persuade people.
There is so much information out there that it is incredibly challenging to know which to trust.
Social evidence offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re practically prepared to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Top Free Website Shopping Cart Software
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!