Funnels can be made complex … really complicated, so complex that many people quit prior to they introduce their first real campaign. Web Based Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Web Based Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Web Based Shopping Cart Software
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge very high prices for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Web Based Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Web Based Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Web Based Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its ability to remove their discomfort or achieve their wanted condition Web Based Shopping Cart Software
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).Web Based Shopping Cart Software
Get the entire funnel totally free????
The free One Page Funnel has actually expired … But make certain you register, because I have huge prepare for funnel builders in the works soon!
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Web Based Shopping Cart Software
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we have to encourage individuals.
There is a lot info out there that it is exceptionally challenging to understand which to trust.
Social proof offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it implies they’re almost all set to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Web Based Shopping Cart Software
This guide provided you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!