Funnels can be made complex … really complicated, so complex that most people quit before they release their very first genuine campaign. Web Hosting Software With Shopping Cart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Web Hosting Software With Shopping Cart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Web Hosting Software With Shopping Cart
The general idea is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge extremely high costs for this pledge:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Web Hosting Software With Shopping Cart
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Web Hosting Software With Shopping Cart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you must:Web Hosting Software With Shopping Cart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or achieve their wanted condition Web Hosting Software With Shopping Cart
Action: provide the chance to buy
Many sales funnels extend these steps across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).Web Hosting Software With Shopping Cart
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Web Hosting Software With Shopping Cart
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we need to encourage individuals.
There is so much info out there that it is incredibly tough to understand which to trust.
Social evidence gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day money back 110% cash back warranty.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need really to request for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Web Hosting Software With Shopping Cart
This guide provided you a summary of present best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!