Funnels can be made complex … truly complicated, so complicated that most people give up prior to they launch their first genuine campaign. Web Site Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Web Site Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Web Site Shopping Cart Software
The general idea is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Web Site Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Web Site Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Web Site Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their pain or attain their desired condition Web Site Shopping Cart Software
Action: give them the opportunity to buy
The majority of sales funnels extend these steps throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (along with a link to download the entire funnel!).Web Site Shopping Cart Software
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, due to the fact that I have big plans for funnel contractors in the works quickly!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Web Site Shopping Cart Software
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the best mental weapon we need to persuade individuals.
There is a lot information out there that it is extremely difficult to know which to trust.
Social evidence provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are a number of successful formats for warranties:
30+ day cash back 110% refund assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require really to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Web Site Shopping Cart Software
This guide offered you an introduction of present finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!