Funnels can be complicated … actually made complex, so complicated that most people give up before they launch their first genuine campaign. Website Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Website Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Website Shopping Cart Software
The general idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high costs for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Website Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Website Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Website Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or achieve their preferred condition Website Shopping Cart Software
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (in addition to a link to download the entire funnel!).Website Shopping Cart Software
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make sure you register, due to the fact that I have huge plans for funnel home builders in the works quickly!
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.Website Shopping Cart Software
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we have to persuade individuals.
There is so much info out there that it is extremely tough to understand which to trust.
Social evidence offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost all set to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% refund assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Website Shopping Cart Software
This guide provided you a summary of current finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!