Funnels can be complicated … truly complicated, so complex that the majority of people give up prior to they launch their very first real campaign. Websites Like Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Websites Like Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Websites Like Samcart
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Websites Like Samcart
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Websites Like Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Websites Like Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or accomplish their wanted condition Websites Like Samcart
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (in addition to a link to download the entire funnel!).Websites Like Samcart
Get the whole funnel totally free????
The free One Page Funnel has actually ended … However make sure you register, because I have big plans for funnel contractors in the works quickly!
This basic (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.Websites Like Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is extremely hard to know which to trust.
Social evidence provides us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it implies they’re practically all set to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You need in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Websites Like Samcart
This tutorial offered you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!