Funnels can be complicated … truly made complex, so complicated that many people give up before they launch their very first real project. What Is The Main Function Of Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.What Is The Main Function Of Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.What Is The Main Function Of Shopping Cart Software
The general concept is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this guarantee:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.What Is The Main Function Of Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).What Is The Main Function Of Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you need to:What Is The Main Function Of Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or achieve their desired condition What Is The Main Function Of Shopping Cart Software
Action: provide the chance to purchase
Most sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (along with a link to download the whole funnel!).What Is The Main Function Of Shopping Cart Software
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … But make sure you sign up, because I have big plans for funnel builders in the works quickly!
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.What Is The Main Function Of Shopping Cart Software
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we have to persuade people.
There is so much info out there that it is exceptionally tough to understand which to trust.
Social evidence gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re nearly all set to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? What Is The Main Function Of Shopping Cart Software
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
