Funnels can be made complex … actually complicated, so complicated that many people quit before they release their first real campaign. What Shopping Cart Software Does Amazon Use
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.What Shopping Cart Software Does Amazon Use
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.What Shopping Cart Software Does Amazon Use
The general idea is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
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Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.What Shopping Cart Software Does Amazon Use
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).What Shopping Cart Software Does Amazon Use
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:What Shopping Cart Software Does Amazon Use
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their pain or achieve their desired condition What Shopping Cart Software Does Amazon Use
Action: give them the chance to purchase
Many sales funnels extend these steps across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each principle below (in addition to a link to download the entire funnel!).What Shopping Cart Software Does Amazon Use
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … However ensure you register, because I have huge prepare for funnel contractors in the works quickly!
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.What Shopping Cart Software Does Amazon Use
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we need to persuade individuals.
There is so much details out there that it is incredibly difficult to know which to trust.
Social proof gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You need actually to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? What Shopping Cart Software Does Amazon Use
This guide provided you a summary of existing best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!