Funnels can be made complex … truly made complex, so complex that the majority of people give up before they release their first genuine project. What\’s The Best Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.What\’s The Best Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.What\’s The Best Shopping Cart Software
The basic concept is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.What\’s The Best Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).What\’s The Best Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:What\’s The Best Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their pain or attain their preferred condition What\’s The Best Shopping Cart Software
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (in addition to a link to download the whole funnel!).What\’s The Best Shopping Cart Software
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However make certain you register, because I have big plans for funnel builders in the works soon!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.What\’s The Best Shopping Cart Software
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is so much information out there that it is incredibly difficult to understand which to trust.
Social proof provides us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re nearly ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? What\’s The Best Shopping Cart Software
This guide gave you an overview of present best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!