Funnels can be complicated … truly complicated, so complicated that many people quit before they release their very first real project. Which Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Which Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Which Shopping Cart Software
The general idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Which Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Which Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Which Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their pain or attain their preferred condition Which Shopping Cart Software
Action: give them the chance to purchase
A lot of sales funnels extend these steps across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (as well as a link to download the whole funnel!).Which Shopping Cart Software
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But make sure you sign up, since I have huge plans for funnel contractors in the works quickly!
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Which Shopping Cart Software
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we have to encourage individuals.
There is so much info out there that it is extremely hard to understand which to trust.
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re practically all set to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Which Shopping Cart Software
This guide provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!