Funnels can be complicated … really complicated, so complex that many people quit before they introduce their first genuine project. Whitelabel Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Whitelabel Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Whitelabel Samcart
The general idea is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Whitelabel Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Whitelabel Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Whitelabel Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or achieve their desired condition Whitelabel Samcart
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).Whitelabel Samcart
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However make certain you register, due to the fact that I have big prepare for funnel home builders in the works soon!
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.Whitelabel Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social proof offers us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re almost ready to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Whitelabel Samcart
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!