Funnels can be complicated … truly made complex, so complex that most people quit prior to they introduce their very first genuine campaign. Who Uses Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Who Uses Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Who Uses Samcart
The general concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge very high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Who Uses Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Who Uses Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Who Uses Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their desired condition Who Uses Samcart
Action: give them the chance to buy
Many sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle below (along with a link to download the whole funnel!).Who Uses Samcart
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But make certain you sign up, since I have huge plans for funnel builders in the works soon!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Who Uses Samcart
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we need to convince people.
There is so much info out there that it is exceptionally hard to understand which to trust.
Social proof provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re practically all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% refund warranty.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require really to request their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Who Uses Samcart
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!