Funnels can be made complex … really made complex, so complex that many people quit before they introduce their very first real project. Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge very high costs for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or accomplish their desired condition Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
Action: provide the opportunity to buy
Most sales funnels extend these steps across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea below (along with a link to download the entire funnel!).Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
Get the whole funnel for free????
The totally free One Page Funnel has expired … However ensure you sign up, since I have big prepare for funnel builders in the works soon!
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social proof gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it implies they’re nearly all set to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You need actually to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Why Is The Stateless Nature Of The Internet A Problem For Shopping Cart Software? Shopping Cart Software For Windows
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!