Funnels can be made complex … actually made complex, so complex that most people give up prior to they release their very first real campaign. Why Use Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Why Use Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Why Use Samcart
The basic idea is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high rates for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Why Use Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Why Use Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:Why Use Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their wanted condition Why Use Samcart
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).Why Use Samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … But make certain you sign up, because I have big plans for funnel builders in the works quickly!
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Why Use Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have shown that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several effective formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You require actually to request for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Why Use Samcart
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!