Funnels can be complicated … truly made complex, so complex that the majority of people give up before they introduce their very first real campaign. Wikipedia Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Wikipedia Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Wikipedia Shopping Cart Software
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high rates for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Wikipedia Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Wikipedia Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:Wikipedia Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or achieve their desired condition Wikipedia Shopping Cart Software
Action: give them the chance to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (as well as a link to download the whole funnel!).Wikipedia Shopping Cart Software
Get the entire funnel for free????
The totally free One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge prepare for funnel contractors in the works soon!
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Wikipedia Shopping Cart Software
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much info out there that it is incredibly difficult to understand which to trust.
Social proof provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly ready to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day money back 110% money back warranty.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Wikipedia Shopping Cart Software
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!