Funnels can be made complex … actually complicated, so complex that most people quit before they introduce their first real project. Wishlist Member Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Wishlist Member Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Wishlist Member Samcart
The general idea is that you can create a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Wishlist Member Samcart
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Wishlist Member Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Wishlist Member Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or achieve their desired condition Wishlist Member Samcart
Action: provide the opportunity to buy
Most sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (as well as a link to download the whole funnel!).Wishlist Member Samcart
Get the whole funnel for free????
The totally free One Page Funnel has expired … But make certain you sign up, since I have big prepare for funnel home builders in the works soon!
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.Wishlist Member Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we need to persuade individuals.
There is a lot details out there that it is incredibly hard to understand which to trust.
Social proof provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require in fact to request their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Wishlist Member Samcart
This guide offered you a summary of existing best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!