Funnels can be complicated … really complicated, so complicated that the majority of people quit before they release their very first real project. Woocommerce Shopping Cart Software Wiki
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Woocommerce Shopping Cart Software Wiki
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Woocommerce Shopping Cart Software Wiki
The basic idea is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Woocommerce Shopping Cart Software Wiki
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Woocommerce Shopping Cart Software Wiki
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Woocommerce Shopping Cart Software Wiki
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or attain their wanted condition Woocommerce Shopping Cart Software Wiki
Action: give them the chance to purchase
Many sales funnels extend these actions throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each concept below (as well as a link to download the entire funnel!).Woocommerce Shopping Cart Software Wiki
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, due to the fact that I have big plans for funnel contractors in the works soon!
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.Woocommerce Shopping Cart Software Wiki
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we need to convince individuals.
There is a lot info out there that it is extremely challenging to understand which to trust.
Social proof offers us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re practically ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% refund assurance.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require really to request for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Woocommerce Shopping Cart Software Wiki
This tutorial provided you a summary of present best practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!