Funnels can be complicated … truly complicated, so complicated that the majority of people quit prior to they introduce their very first genuine campaign. WordPress Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.WordPress Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.WordPress Shopping Cart Software
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.WordPress Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).WordPress Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:WordPress Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or achieve their desired condition WordPress Shopping Cart Software
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).WordPress Shopping Cart Software
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … However make certain you register, because I have big plans for funnel home builders in the works quickly!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.WordPress Shopping Cart Software
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we need to encourage individuals.
There is so much information out there that it is exceptionally challenging to know which to trust.
Social evidence provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You need really to request their money and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? WordPress Shopping Cart Software
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!